MTV VMAs: Eminem and Snoop Dogg Perform as Bored Apes in the Metaverse – CNET [CNET]
The Bored Ape Yacht Club has become the biggest collection in NFTs, consisting of 10,000 cartoon simeans. Owning a Bored Ape (they go from $150,000 up to over $1 million) grants you commercial rights to the depicted ape. Some have used those IP rights to write books, and Seth Green is using them to create a TV show.
Eminem and Snoop Dogg became the first major music artists to harness their Bored Apes in a performance. The two rappers starred as their respective NFTs in the video clip to “From The D 2 The LBC”, their latest collaboration.
The pair’s performance at Sunday’s MTV VMAs echoed the video clip. It started with Eminem getting super high off Snoop Dogg’s second-hand weed smoke — high enough that they turned into their Bored Apes. Sunday’s performance doubled as an advertisement for Otherside, a metaverse game developed by Yuga Labs, the team that created the Bored Ape Yacht Club collection last April. Otherside features little goblin creatures called Kodas, which had a prominent role in the background of Sunday’s performance.