Samsung Neo QLED TVs Start at $1,200 And Go Up (Way Up) From There – CNET [CNET]

Available in 4K and 8K resolution, the company’s high-end QLED TVs mark the beginning of the 2023 pricing cycle.

The TV cycle is seasonal. The new TVs announced at CES start hitting store shelves in late winter and spring, and prices for those models are at their highest. As usual, Samsung has opened the 2023 bidding by setting the initial prices for its high-end Neo QLED TVs. As you might expect, they’re pretty expensive.

Samsung announced Tuesday’s prices range from the 43-inch QN90C at $1,200 to the 85-inch 8K QN800C for a cool $6,000. Neo QLED is the name Samsung uses to denote TVs with mini-LED backlights, which deliver improved picture quality in CNET’s tests — although not as good as OLED, a technology Samsung also sells. The 2023 New QLED lineup includes two series with 8K resolution and three with 4K. 

The company says the new models deliver brighter highlights, an essential aspect of image quality. High-end Samsung QLED TVs are generally very bright, but the top-of-the-line 8K QN900C takes it to a new level. Samsung boasts up to 4,000 nits of peak brightness, which, if true, would make it the brightest TV I’ve ever measured. According to my tests, Samsung’s peak brightness claims come with a big catch: They dim after a few seconds. Even so, I expect that TV to be exceedingly bright. 

Samsung currently sells 98-inch TVs in 4K resolution, but the 98-inch QN900C would be its first in 8K. Samsung hasn’t announced pricing on any of these models yet but for reference, the current 4K 98-incher costs a cool $15,000, so the 8K version will likely be significantly more. And I still don’t think 8K resolution is worthwhile in any size.

More intriguing to me is the 4K QN90C, the successor to the excellent QN90B I reviewed last year. Samsung says it has improved dimming, 14-bit processing and AI upscaling as well as new Auto HDR remastering. While I don’t expect any of that enhancement to allow this QLED TV to beat OLED models, the QN90B was my favorite non-OLED TV of 2022. 

Beyond improving image quality, Samsung touted some new features related to its optional camera. Samsung sells its own “easily detachable, privacy-focused videoconferencing and workout-assisting camera” for $100, or you can attach a third-party camera. Either way, the camera can monitor your health — including heart rate, oxygen saturation and stress — by detecting changes in facial skin color. You can use it to connect to and communicate with your doctor. The camera can also be used for video calls with a new app, to check in on pets or others in the living room or to assist in workouts.

Read more: Samsung’s New Telemedicine App, Camera Aims to Give Your TV Telehealth Powers

Samsung’s QLED TVs like the QN90B have great design and features, including built-in cloud gaming, which I like but hardly consider a must-have. On the other hand, they generally cost more than other sets with similar image quality, so I don’t consider them as good a value as models like the TCL 6-Series or Hisense U8H. I got the chance to check out some of the new QLED TVs in person at CES and while they look great, the real question will be how they compare to other 2023 TVs for the money. I won’t know that until I can review them for real, which I expect to happen this spring. 

In the meantime here’s the pricing and availability information Samsung announced (note that “TBD” means Samsung hasn’t set a price yet). The company says all of the series below, except the QN95C, “will be part of the phased rollout at authorized retailers nationwide this week, with additional sizes and lines to be announced at a later date.”

I asked for more details on how the TVs differ, but the company has yet to respond. Samsung’s website seems to indicate the 900C has a slimmer bezel than the 800C, and the likely 800C isn’t as bright, but otherwise, the two seem similar. The only 2023 4K model currently listed on the site is the Q90C, so the differences between it and the other two 4K series are also unclear.

Samsung Neo QLED pricing for 2023

Model	Series	Resolution	Size (inches)	Price
QN98QN900C	QN900C	8K	98	TBD
QN85QN900C	QN900C	8K	85	TBD
QN75QN900C	QN900C	8K	75	$6,300
QN65QN900C	QN900C	8K	65	$5,000
QN85QN800C	QN800C	8K	85	$6,000
QN75QN800C	QN800C	8K	75	TBD
QN65QN800C	QN800C	8K	65	$3,500
QN85QN95C	QN95C	4K	85	$5,800
QN75QN95C	QN95C	4K	75	$4,200
QN65QN95C	QN95C	4K	65	$3,200
QN85QN90C	QN90C	4K	85	$4,800
QN75QN90C	QN90C	4K	75	$3,300
QN65QN90C	QN90C	4K	65	$2,800
QN55QN90C	QN90C	4K	55	$2,000
QN50QN90C	QN90C	4K	50	$1,600
QN43QN90C	QN90C	4K	43	$1,200
QN85QN85C	QN90C	4K	85	$3,800
QN75QN85C	QN90C	4K	75	$2,700
QN65QN85C	QN90C	4K	65	$2,000
QN55QN85C	QN90C	4K	55	$1,500