Your iPhone’s Hidden AI Arsenal: Features You Didn’t Know Existed [CNET]

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Apple’s generative AI plans have only been shared in recent months. It’s been leaning on artificial intelligence since years before the iPhone.

Sareena Dayaram Senior Editor

Sareena is a senior editor for CNET covering the mobile beat including device reviews. She is a seasoned multimedia journalist with more than a decade’s worth of experience producing stories for television and digital publications across Asia’s financial capitals including Singapore, Hong Kong, and Mumbai. Prior to CNET, Sareena worked at CNN as a news writer and Reuters as a producer.

Expertise Huawei | Oppo | Smartphones | Smartwatches Credentials

  • More than a decade of journalism experience

There are perhaps no two letters talked about more than AI in recent years. The rise of generative AI trained on large language models has some people hyped and others worried about how it could potentially disrupt their lives.

Apple finally revealed its plans around generative AI in June, unveiling a framework called Apple Intelligence, but other types of AI have played a major role in the iPhone for years. AI has been driving core iPhone features across popular apps such as the Camera, Photos and Siri, among others, since long before ChatGPT first captured global attention in 2022.

Watch this: Apple Has Big AI Plans for Mac — and iPhone, Too

Several of the new features in Apple Intelligence are focused on productivity, similar to tools we’ve seen from Google and Microsoft over the past year. Apple Intelligence can help you rewrite emails in different styles, for example, and it can highlight and summarize priority notifications. Apple also announced image generation capabilities and the ability to create short videos, as part of a bevy of new features under the Apple Intelligence umbrella.

“We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration,” Cook said during Apple’s May earnings call.

Read nowApple’s iOS 18 Rumors: A Possible Big Leap Into AI

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Apple Intelligence isn’t expected to drop till sometime in the fall, and that too in a limited scope. In the meantime, here are some of our favorite AI-based features on newer iPhones right now.

Clone your voice digitally

Apple may not have a chatbot, but it already uses AI in a feature that arrived with iOS 17 last year. Personal Voice is an accessibility setting that uses on-device machine learning to allow people at risk of speech loss to replicate their voice so they can more easily communicate with loved ones. To learn your voice, the iPhone asks you to read out loud 150 phrases. It then uses AI to analyze your voice and generates a synthetic version of it. 

To communicate using this new synthetic voice, you would use the iPhone’s type-to-speak tools to turn text into speech in FaceTime and third-party compatible apps. If you’re interested in learning how to clone and store your voice on your iPhone, here’s a step-by-step guide

iPhones demonstrating new features in iOS 15
Apple/Screenshot by CNET

Easily copy text from iPhone images

Live Text is a front-facing AI feature already available on iPhones running 2021’s iOS 15 software or later. It’s a computer vision tool that recognizes handwritten and type-written text in photos, much like Google Lens. Text from images can then be copy-and-pasted with just a few easy taps. 

Live Text can often come in handy in day-to-day life. Say you had a hand-written recipe that you wanted to digitize. After taking a photo of that recipe with your iPhone, you could copy and paste that text into a Word document, for instance, and save it as a digital backup. Here’s a step-by-step guide on exactly how to do just that in case you’re interested. 

Competing phone makers have also hopped on the bandwagon. Honor’s Magic 6 Pro and Magic V2, which run on the company’s Magic OS 8 software, introduced a Magic Text feature with similar capabilities.

Read more: iPhone AI Tip: You Can Easily Copy Text From Photos With This Trick

Improved AutoCorrect

With its latest software update, Apple also fixed one of the biggest autocorrect gripes. You can now curse without Apple changing your swear word of choice to something more benign, like “duck” or “shut.” 

Beyond permitting you to swear with ease, autocorrect has also improved on a broader level. Autocorrect can now fix mistakes more accurately and serve up more customized inline predictive text. Much of this improvement is credited to iOS 17’s new transformer language model, which uses machine learning for word prediction according to Apple. It has been trained by troves of data, allowing it to learn context and patterns to provide improved results, or in this case, the ability to replicate how humans sound. 

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Portrait Mode was a turning point for iPhones since it could recognize subjects, understand depth and create a bokeh effect at the speed needed for smartphones.

Screenshot by Jason Cipriani/CNET

Photography smarts

It’s no secret that the iPhone relies on advanced algorithms as well as computational photography for a large chunk of its camera features. Portrait Mode, which uses AI to identify subjects and create a bokeh effect, is just one example. Another is Cinematic Mode, which uses AI to simulate the desired aperture and dynamically adjusts focus to keep your moving subject sharp. 

One of the newer AI-powered capabilities, courtesy of iOS 17, is the Photo app’s ability to identify pets in a photo, which allows for better photo organization.

Read more: Best iPhone for 2024

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