VMware customers face uncertain future as Broadcom ends VMware partner programs [Ars Technica]

Only Broadcom’s favorites will be able to sell VMware-related offerings.

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VMware’s new owner is ending the virtualization and cloud computing company’s partner programs. It’s unclear who or how many current partners will be able to sell VMware-related offerings after April 2024, leaving potential for tens of thousands of businesses to be disrupted.

Broadcom, which closed its VMware acquisition in November, told The Register in late December that “effective February 5, 2024, Broadcom will be transitioning VMware’s partner programs to the invitation-only Broadcom Advantage Partner Program.” This signaled the end of VMware’s partnerships with solution providers, resellers, and distributors. But today’s news reportedly reveals a final closure date for the cloud services provider partner program, which debuted in 2019.

Today, The Register reported that Broadcom recently shared an end-of-partnership date specifically for VMware cloud service provider partners, which work with VMware through the VMware Partner Connect Program that launched in 2020.

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