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MacBook shipments down 30% in 2023, but Apple is betting big on the M3 chip in 2024 [TechSpot]
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The report comes from the generally reliable Apple insider and TF Securities analyst Ming-Chi Kuo, who states that shipment forecasts for MacBooks have been revised downward by “about 20 percent or more” this year. Due to this downturn, total sales are expected to decrease to around 17 million units in 2023.