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Linear TV viewing falls below 50% among US audiences for the first time [TechSpot]
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Streaming, meanwhile, accounted for 38.7 percent of US viewership in July. The remaining 11.6 percent, which falls under the “Other” category and includes other device use like DVD playback and audio playback, brings the total of non-linear television viewing to 50.3 percent, putting it above traditional viewing for the first time.