I accidentally inhaled Flamin’ Hot Mountain Dew up my nose, and I feel so alive – CNET [CNET]

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If you’ve ever breathed in cayenne pepper, you’ll have an idea of what I experienced when the Yellowstone geyser of bright-red beverage entered my nostrils. I coughed. It felt like I’d swallowed gunpowder residue. I may have seen visions of Cheetos mascot Chester Cheetah tap-dancing across my kitchen counters. 

Flamin’ Hot Mountain Dew is a marketing masterpiece. It combines the citrusy notes of Mountain Dew soda with the hot-pepper flair of Flamin’ Hot Cheetos. Both brands are owned by PepsiCo, so this flavor marriage was perhaps inevitable.