In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truth” to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.” Here is how to use six moments of truth to create a strong bond between your customers […]
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Branding,Customer Service,Marketing,customer connection,customer engagement,customer experience,Digital Marketing,marketing,online marketing
customer experience
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