A new survey of 207,500 North American mobile gamers conducted by in-game advertising experience platform Monetizer is challenging demographic stereotypes. Players over 43 — Gen X and Boomers — represent 43% of gamers on the platform. Notably, they outnumber both Millennials (born 1981-1996) and Gen Z and younger (born 1997 or after) on mobile. Moreover, […]
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Business,GamesBeat,Gaming Business,category-/Business & Industrial/Business Services,category-/Games/Computer & Video Games,demographics,gen z,Mobile gaming,Monetizr,North America,Survey
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