Disney Plus’ Cheaper Tier With Ads Set to Guard its Family Friendly Image – CNET [CNET]
At the tier’s launch, profiles sets up for preschooler-age viewers won’t have any advertising, and programs aimed at preschool audiences will forsake ads regardless of profile that’s playing the programming. Disney’s parental controls allow for default profiles that include all the content avilable on the service, as well as kids profiles that can be fine-tuned by age.
Disney hasn’t specified a price for the ad-supported tier yet, nor has it confirmed whether the price of the current, ad-free subscription will stay the same. Disney’s CEO has hinted that price hikes for the ad-free tier may be coming. In the US, Disney’s ad-free subscription is currently $8 a month.
Adding a cheaper option for Disney Plus would make it easier for price-sensitive people to sign up, especially as inflation crimps consumers’ wallets and after the swelling ranks of streaming services has upped the number that people must consider adding to their monthly budgets. Services offering an ad-supported tier that’s cheaper (or even free) is trending to become the industry norm, with even Netflix pursuing one after years of rejecting the idea.
The news was reported earlier by the Wall Street Journal and Variety.
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