Growth roundup: Storytelling for startups, early-stage influencers, retail media spend [TechCrunch]
“I like to think of successful brand-building as creating a company that customers would be upset to separate from their
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Influencer Marketing
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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams [TechCrunch]
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years
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Early-stage brands should also unlock the power of influencers [TechCrunch]
Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums
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After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M [TechCrunch]
Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition
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Fabletics’ Adam Golderberg and Kevin Hart on what’s next for the activewear empire [TechCrunch]
Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson
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Singaporean startup Partipost gets $3.5 million to let anyone become an influencer [TechCrunch]
Partipost, a Singapore-based marketing startup that lets anyone with a social media profile sign up for influencer campaigns, has raised
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