Bugatti launches Sur Mesure program for truly personalized hypercars – Roadshow [CNET]

Bugatti hypercar, the world is your oyster when it comes to spec. The brand’s customer-only configurator has dozens of options for colors, trims and styling elements, and if you can’t find what you like in the regular options list Bugatti will create pretty much whatever you want. Usually that entails a special color combination, custom interior embroidery or other relatively minor things. But that’s increasingly becoming not enough for many Bugatti customers, so the brand is launching a dedicated program for truly bespoke builds called Sur Mesure.

We’ve seen a number of custom one-offs from Bugatti before, like the Divo Lady Bug that took 18 months to paint, so what Sur Mesure does isn’t exactly new — it’s just an official expansion of the bespoke build capabilities that have already been offered to Bugatti’s most dedicated customers. Through Sur Mesure, which means “tailored” in French, customers will work one-on-one with Bugatti’s design and production teams to develop their dream cars.

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