Beats Studio Pro Headphones Get Kim Kardashian Treatment [CNET]

Beats’ second Beats x Kim collaboration brings her three ‘signature’ neutral colors to the company’s flagship Studio Pro headphones.

Beats did so well with 2022’s Kim Kardashian special-edition Fit Pro earbuds that it’s doing it again with its over-ear Studio Pro headphones, which I gave high marks to when they were released last year. Like the previous Beats x Kim collaboration, this one brings Kardashian’s “signature” neutral color options — moon (light), dune (medium) and earth (deep) — to the Studio Pro headphones. The headphones are otherwise the same. 

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While Beats says its Beats x Kim Fit Pro earbuds became the brand’s best-selling collaboration (they initially sold out on apple.com), these Beats x Kim special-edition headphones may be a harder sell at their list price of $350. That’s because the standard version of the Studio Pro, which are available in black, deep brown, navy and sandstone, frequently sell for close to half off at around $180. The standard Fit Pro earbuds were being discounted by only $40 off their list price of $200 when the Kardashian versions hit the market in 2022, so there wasn’t as big a price delta. 

As part of this latest Beats x Kim release, Beats is running a promotional campaign featuring Kardashian and Jimmy Fallon battling over new Studio Pro color options, with Fallon ostensibly supporting a “mustard” color, which I personally like. The whole thing may be an amusing marketing ploy, but it wouldn’t shock me to see that Beats x Jim color available in the not-so-distant future.