Amazon is opening its first brick and mortar clothing store – CNET [CNET]

Amazon’s first stab at apparel shopping is coming to Glendale, California, later this year in the form of a physical clothing store, the company announced Thursday. It’ll bring a flavor of online shopping to the in-person experience.

On the store floor, shoppers will select clothes they’d like to try in the Amazon app. The clothes will then be delivered to a changing room or checkout counter by a store employee. Shoppers will be able to receive personalized recommendations as well. 

“Using the Amazon Shopping app, customers can send items to a fitting room, where they can use a touchscreen to browse more options, rate items, and request more sizes or styles that are delivered directly to their room within minutes,” the company said in its announcement of the store.

Deliveries to fitting rooms closets will be made using the “advanced technologies and processes used in Amazon fulfillment centers,” the company said. Amazon’s warehouses have been subject of controversy over their labor practices.

This isn’t the first time Amazon has taken its shopping experience into the real world. Amazon owns the grocery chain Whole Foods and has opened Amazon stores where customers can browse books, groceries, grab-and-go food and top rated items from the online store.

A video posted by to YouTube by Amazon shows a shopping experience conducted largely through a smartphone and touch screen in the changing room.